Eddie Lampert, formerly known as The Next Warren Buffett, is Chairman of Sears Holding Corp.
Eddie, throughout 2012, has been desperately trying to prove to Wall Street that Sears is not a "dead cat bouncing." But, rather, a sustained growth move to the upside.
Amazingly, so far in 2012, Chairman Eddie is seeing some success contrary to critics (including Think Billions). Sears stock is up an amazing 60% YTD this year.
The Wall Street Journal, always up for jumping on a stock bandwagon, is sending Chairman Eddie and Sears much financial love these days.
In a recent 'Behind the Tape' article ("Lampert Skeptics Could Get Seared" May 16, 2012), the WSJ brazenly lays out the undervalued case for Sears that even a Motley Fool subscriber could read and understand.
Calling Chairman Lampert "a master of financial engineering" our WSJ reporter applies some quick-and-dirty advanced math and accounting skills he picked up somewhere to arrive at a $8 billion value for Sears. Undervalued and under-appreciated. Bank it.
Again, our brazen WSJ reporter: the "good news at Sears can be particularly potent. Look out above."
It is just The Wall Street Journal doing a public service to short-sellers of SHLD recommending they immediately close out positions.