"As our customers you expect and deserve better -- and we promise to do better. After a thorough, yet fastidious, evaluation, I am pleased to report that we are reformulating the affected products to assure the highest quality possible." --- Starbucks U.S. President Cliff Burrows
What is old Cliff talking about? You ask?
Starbucks will stop using cochineal extract --a dye derived from crushed insects -- to color select beverages and baked goods.
The company came under fire when news hit the web that it was using the surprising ingredient.
Is this why Starbucks is serving beer at some locations this year? [read: Yeah! Booz it up at Starbucks]