Starbucks billionaire Howard Schultz, always the innovator, always test marketing new ideas has a new one for 2012: beer and wine!
After (supposedly) a very successful recent test market campaign in the Pacific Northwest, Starbucks has decided to roll out the very liquid beverages elsewhere in the United States this year. Southern California, always up for a good time, is next on the list for a beer and wine phase-in at selected stores in the Southland.
Not everyone is enthusiastic about the upcoming booz-for-bucks Starbucks campaign:
“This is just a way for Starbucks to turn into bar bucks,” --- Michael Scippa, public affairs director for Alcohol Justice, a northern California non-profit based in San Rafael, California.Yeah! Enjoy a cold one, Howard!