Tuesday, June 7, 2011

Why Does Everybody Love Ralph Lauren?

Everybody loves Ralph Lauren.

Excepting, the Think Billions blog, we suppose.

For some particular reason, there have been an incredible recent flury of articles from Barron's, Forbes, and elsewhere on Ralph Lauren Inc. It is like the Ralph Lauren public relations department is compensated solely by direct article placements these days.

Now, everybody loves Ralph's daughter. There she is on another magazine.

“When your dad is worth $5.8 billion, it’s not like you need to work for a living. But Dylan Lauren, 36, daughter of fashion mogul Ralph Lauren, devotes round-the-clock energy to her ten-year-old retail sweets business, Dylan’s Candy Bar.” (Forbes)

How sweet and touching, Dylan.

Again, we applaud the Lauren public relations department (wherever they are). Really. Here's Dylan, doing her best to increase blood sugar levels and maximize diabetes victims worldwide and nothing but admiration and praise are sent her way. Sweet. Very sweet.

What we at Think Billions don't get is why some enterprising business writer or blogger hasn't looked into Ralph Lauren's business practices over the years. (see Ralph Lauren: Engine of Style )

Yes, we get the part that there are huge advertising budgets at play here. But still, some writer somewhere should consider looking into his business practices and looking into how his business was formed.

It would be a great article, book or even movie.

Best of luck.