Saturday, January 2, 2010
Tiger Woods costs shareholders $12 billion
If you own stock in AT&T, American Express or other companies, Tiger Wood's extramarital affairs has already cost you if you hold stock in a company he sponsors or a mutual fund that holds stock in those companies.
"Total shareholder losses may exceed several decades' worth of Tiger Woods' personal endorsement income," said Victor Stango, a professor of economics at the University of California, Davis and co-author of the new definitive study on the subject.
Professor Stango examined stock market returns for the 13 trading days that fell between Nov. 27, the date of the car crash that ignited the Woods' scandal, and Dec. 17, a week after Mr. Woods announced his indefinite leave from golf. He compared the stocks to the total market and to competing stocks, plus they looked back four years to get a sense of how the stocks have historically done in comparison to the market and to competitors.
Tiger Woods is now a drain on capitalism itself (sorry to say)!
Labels:
American Express,
ATT,
capitalism,
golf,
Tiger Woods,
University of California