Fast Company, the business magazine that has still not discovered what it wants to be after all this time and that continues to see circulation fall year after year; has fallen in love with Polo's
David Lauren.
Naturally.
Polo [the "acquired" trademark of Ralph Lauren] continues to get on magazine covers with ease [regardless of any actual measurable successes]
Meanwhile, it is true that Fast Company has still not discovered itself after all these years.
Here is the central question that Fast Company editors have been toying with over the past 10-15 years: Should Fast Company be a) a Silicon Valley version of GQ? b) a hip-hop business rag? c) a contra-company indicator for hedge fund shorting d) [supply your own idea here].
Yeah, Fast Company has provided some really amazing winners on their covers over the recent months: Arnold Love Child Schwarzenegger, Matt Water Boy Damon, John Chambers and Cisco, Lance EverReady Armstrong, Barack Unemployment Rate Obama, Conan Where's My Ratings O'Brien, and far too many others to list.
David Lauren: who talked you into the "interview" and cover of ..... Fast ?? Company???
